Founder and General Manager at Red Dot Digital
Karima-Catherine is the founder and general manager of Red Dot Digital, which she launched in 2014 with the aim of bringing greater efficiency and diversity to the world of digital and social media. She brings 16 years of international integrated marketing, campaign and project management experience to the firm. Before Red Dot, she managed digital and social media for Deloitte Canada and directed social media for Ford.
I have a theory that communication and collaboration tools can reduce unconscious bias and increase inclusion in the workplace. Twenty-plus years ago, before the internet was democratized and made available to everyone, we used to meet face-to-face or experience long delays in getting a response to our ideas.
Unified communications and collaboration (UCC) has changed the way I think about business. There’s no other way to say it. Because of how digital platforms have evolved over the past 20 years, we are all able to work smarter.
Managing a team is easier today than ever before thanks to the availability of communication tools. Communicating with our teams and our senior leadership is faster and more streamlined. However, now every people manager has to juggle multiple methods of contact.
In a perfect world, workplace communications would always be smooth and free of silos and red tape, and would be smoothly integrated into the digital world to reap the benefits of keeping up with today’s digital world.