4/16/2018

Managing a team is easier today than ever before thanks to the availability of communication tools. Communicating with our teams and our senior leadership is faster and more streamlined. However, now every people manager has to juggle multiple methods of contact.

 How many tools do we use to communicate?

Managing a team is easier today than ever before thanks to the availability of communication tools. Communicating with our teams and our senior leadership is faster and more streamlined.

However, now every people manager has to juggle multiple methods of contact. Too many, maybe. This raises the question: How many communication applications do you think you use over the course of any given day?

If you want to talk with someone immediately, you’ll pick up the phone. Maybe you’ll leave a voicemail if they don’t answer.

What happens if you need to speak with that person urgently? You might decide to send an SMS text. You pick your mobile phone, tap out a text message, and send it off. The only problem is that there’s no guarantee your text will be read right away. What happens if you don’t receive a response to your text within a few minutes?

You may opt to send an email. That means you pull up your email client, perhaps on your phone, maybe on your computer, and you compose an email. You add tracking to it so you receive a message when the email is opened by the recipient.

But maybe they’re a heavy social media user. So maybe you ping them on Facebook or Twitter. When you count social media, live chat and messaging, along with every other digital communication tool you use, how many do you juggle every day? Five? Maybe ten?

Digital technologies have made life easier and contact faster, but when systems suffer from lack of integration, it also creates inefficiencies which makes a manager’s life hell.

 Are you tired of all the scattered energy and wasted time?

Communications are booming, and so are inefficiencies. Here are some numbers that tell the story.

Statista tells us that by 2021, the number of sent emails per day is expected to reach 319.6 messages per person. That equates to 320 billion daily emails being sent around the world.

Alex Cocotas, for Business Insider, writes that in the United States, people in the 25-34 age demographic will send and receive over 2,022 texts in a single month. People in the 35-44 age demographic will send and receive over 1,500 texts in a month.

Leaders spend up to 80% of their workdays communicating with others. A significant portion of that time is spent managing these various platforms and then waiting for a response. According to Noah Zandan of Quantified Communications, in the average business with 100 employees, that equates to an annual cost of $525,000 because the process of communication is inefficient. Zandan also writes that this same business will spend 17 hours per week clarifying information that has already been communicated.

How much time and money are you wasting?

How can we make communication more efficient?

Most companies focus on the customer. They embark on a journey that leads each prospect through a sales funnel that ends with a conversion. We use numerous tools to make that journey as effortless as possible.

Similarly, we should aim to make communications and information access as effortless as possible for our leaders as they manage their teams. By equipping leaders with the right tools and providing appropriate training on them, we can maximize communication efficiency. That’s why an all-in-one platform for communication must become part of the digital landscape.

Imagine this: You read an email, but are unsure what it means. Instead of creating a back-and-forth email chain, you can access the sender’s profile and immediately place a call to them. You could share files, charts or statistics with them. Not only would this encourage collaboration, but it would also reduce the number of communication misunderstandings that occur every single day.

With an all-in-one collaboration tool, there would be no need to switch applications. A visual signal would instantly show what form of communication is the best option for urgent contact. As needed, you could also pull in other people to create an interactive communication experience which eliminates the wasteful back-and-forth that is required to share ideas under the current communication structures.

Information Is Not the Same as Communication

If today’s managers and leaders are spending up to 80% of their time communicating with people, how much time are they spending to plan their communications? At best, maybe 10%? “It’s a fact,” writes David Grossman, “that leaders are used to putting time and energy into business plans… but when it comes to planning for day-to-day communications, most fall down on the job.”

Better integration saves time. Clearer communication saves time. With more time, anyone who manages people can be more effective at what they do.  That’s why we must take the next step into innovation by adopting an all-in-one collaboration tool that combines every communication option. We literally can’t afford to wait any longer!

About the author
Blog author karima goundiam 82x82

Karima Catherine Goundiam

Founder and General Manager at Red Dot Digital

Karima-Catherine is the founder and general manager of Red Dot Digital, which she launched in 2014 with the aim of bringing greater efficiency and diversity to the world of digital and social media. She brings 16 years of international integrated marketing, campaign and project management experience to the firm. Before Red Dot, she managed digital and social media for Deloitte Canada and directed social media for Ford.

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