How did the world function before email?
Younger readers of this post will have a hard time answering this question. Even the less young ones, like Michael*, a 50-year-old salesman with Grapheme Interactive, a London advertising agency have a difficult time replying. Yet, the volume of email he receives makes his workday a nightmare. And it has the same effect on his colleagues and partners.
The world of advertising is hectic. At Grapheme Interactive, everyone complains about being over-stretched. The pressure is immense, especially since the agency has lost a lot of pitches recently to small, hyper-reactive agencies. Michael does not like this situation and he feels that he can’t stop working for even a minute. Fortunately, he has a long weekend coming up to […]