How to negotiate the multi-channel communication jungle and better serve your B2B clients
Despite the explosion in the number of communication platforms and tools, it is not always easy to maintain a good link between customers and staff. Just because we have numerous communication tools does not mean that we are communicating more any more effectively. So how can we maximize the chances of connecting with our target and maintaining a long-lasting relationship? Instead of throwing yourself headlong into the jungle of unnecessary communication channels, use your instincts to create an effective omnichannel paradise.
“Tell me what tools you use and I’ll tell you who you are”. While that formula seemed relevant ten years ago, today it is much harder to work out the connected profile of […]