When email was introduced in companies at the end of the 1980s, big promises were made: Less paper on desks, faster circulation of information and higher productivity. Natasha*, a wealth manager at Worth & Worthful, is too young to have been around in that era. What she knows, however, is that answering an email can take a long time.
It is Natasha’s second anniversary at Worth & Worthful where she had really flourished. To celebrate, she had asked Thomas, her new boyfriend, to a top restaurant in town. But for three days, her SMS invitation has remained unanswered. What could this silence mean? Natasha knew all too well that 90% of text messages are read within three minutes of being […]